Jack Erwin's Winter Fitting Room at 245 Park Avenue is a collage of New York City experiences -- from streets and sidewalks to museum walls. Building the shop around a series of memorable moments inspired by the vernacular and materials of minimalist artworks - ODG was inspired by the Whitney Museum's recent reopening and NYC’s history as an epicenter of 60’s minimalist art scene.
Using honest, quality materials, ODG sought to showcase Jack Erwin shoes as objects of desire and quality craftsmanship letting the refinement of the shoes stand in contrast to the rough hewn cement and cinder block and materiality of stone, wood and leather seating.
Featured in the February issue of Metropolis
“For the store’s sleek, modular design, which retains the building’s exposed ceilings and concrete floors and adds cinderblock and marble accents, the brand collaborated with Otto Design Group’s Phil Otto and Alan Koch (whose work includes Dia:Beacon), The Jack Erwin pop-up features mini pop-ups from other brands, including Mark Weldon underwear, and an in-store café from coffee brand Bluestone Lane is due to open in February…”