Midland General Store
Paige Appel and Kelly Harris, the creative duo behind Bash, Please selected ODG to create the perfect environment for their foray into brick and mortar retail.
Working with inspiration ranging from wheat fields of the midwest, Santa Fe art colonies, and Japanese tea houses ODG conceived of Midland’s Culver City location as a suite of memorable moments - comprised of refined materials set against a rough hewn shell.
Culver City, CAlifornia
ODG stripped down a gritty former hair salon on Washington Blvd. to its bones, taking a tile floor down to the concrete, uncovering roughly patched plywood walls, exposing the ceiling and wooden beams of the 1920's space in order to create a richly patinaed context for a sculptural treatment of Japanese stucco and spruce wood.
"Architect Alan Koch of Otto Design Group transformed and opened up the former hair salon they noticed was for rent this past summer. Spruce wood beams, tables and shelving, as well as Japanese stucco that incorporates troweled hay, sets a warm, earthy tone that contrasts with dark elements..." - Los Angeles Times
A modular shelving display constructed of blonde spruce lumber sits proud of a roughly patched structural plywood wall dipped in Benjamin Moore Navajo White, creating a warm frame for perfumes, felt hats and a range of children’s toys and clothing. Standing on a pitted and textured concrete floor in varied grey tones, custom tables with tops made of spruce planks on a 45 degree bias layer and stack to provide additional display.