REI Outdoor Collective

REI is about creating and recognizing innovative approaches to outdoor gear, outdoor living, and conversation around the outdoors. 

Seattle, WA

The lookout floats alongside the second level featuring a video of clouds moving behind Mt. Rainer. One side features a hand painted quote from a Jack Kerouac novel, while the bottom half of the lookout presents TOPO Designs merchandise as a shop-in-shop experience.