REI Outdoor Collective
REI is about creating and recognizing innovative approaches to outdoor gear, outdoor living, and conversation around the outdoors.
ODG crafted an important feature of the Seattle flagship - a lookout based on historical fire lookouts that dot the national parks throughout the Pacific Northwest.
The lookout floats alongside the second level featuring a video of clouds moving behind Mt. Rainer. One side features a hand painted quote from a Jack Kerouac novel, while the bottom half of the lookout presents TOPO Designs merchandise as a shop-in-shop experience.