Urban Outfitters is an innovative specialty retail company which offers a variety of lifestyle merchandise to highly defined customer niches. They have an established ability to understand youth culture and customers and connect with them on an emotional level.
Oxford Circus, England
ODG has a long history with the Urban brand and has provided store design services for over 100 locations internationally.
From store design to unique approaches to finishes and furnishings, ODG was able to develop systems that allowed for original and found furnishings to operate in a scalable manner. This was done in a way that ensured there would be no compromise to the culturally correct quality essential to the brand.