The Wheelhouse

The Wheelhouse has a mission to inspire an everyday lifestyle lived by bicycle.  Part coffee shop, part neighborhood bike shop they create meaningful connections between the two in the DTLA's Arts District.

ODG is working with Wheelhouse to distill their unique style of service, coffee and bike culture into a scalable set of core values and design standards- captured as a brand manual to adapt and grow with over time.

Los angeles, ca

ODG really exceeded our expectations in their ability to see the subtext of our brand and extract out the qualities that are genuine and unique to us. They sought to understand what the brand is really about, then build from there.
— Chase Spenst, Owner & Co-Founder