We are cultural engineers
Our focus is people.
Our context is culture.
Otto Design Group was founded in 1990 to explore the intersection between design, innovation, culture, and enterprise. Our purpose is to create timeless designs based on fresh ideas that support emerging businesses and improve the quality of life on the planet.
opening update : Humphry Slocombe Ice Cream
Opened on August 18th, 2018.
Come try a scrumptious scoop during the grand opening season of our new Humphry Slocombe shop on Abbot Kinney in Venice Beach, California. Click on the image above to see the ABC7 News coverage of the new Venice addition.
Opened on August 18th, this is not your kid’s ice cream shop. Featuring flavors made to tantalize adult taste buds, this ice cream shop is famous for boozy concoctions like “Secret Breakfast” a flavor featuring spiked cereal milk with corn flakes. The official launch was hosted in our new shop design.
Summer may be winding down, but after all, it is Southern CA, so be sure to stop by and try one of their famous flavors today!
This past month, September 2018, Philip was returning panelist at Outpost’s Tradshow. Click on the image above to see the video of the conversation centered around consumer behavior at last year’s gathering.
Click on the video above to see the discussion from last year, or stay updated with the latest by clicking below:
Know of something coming up that you think we'd like? Feel free to give us a shout!
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Coming to you from the LA Arts District
Here at Otto Design Group, we’ve got a lot of exciting things going on and we want to take the extra moment to give you a glimpse into our process, our projects, the LA lifestyle, upcoming events, and much more. Stay tuned for updates on what’s coming soon and check out some of our past collaborations with brands from all over the globe.
In The Works : REI Kingsbury
Coming soon to Chicago, IL
We’re excited to announce that our friends over at REI are opening our design concept for their new store location in the heart of Chicago’s “wild mile” along the north branch of the up-and-coming canal area. Complete with natural habitat improvements, pedestrian trails and walkways, fishing stations, viewing platforms, canoe launches, and many other amenities, this is a reinvisioned store experience that you won’t want to miss.
Turning away from the busy Chicago arterial, guests will enter through the Parkscape side-street and immediately will be greeted by a towering A-frame, Great Lakes style cabin on the second level that you can stop and grab a cup of coffee and regroup from the strain of navigating urban traffic and transport. As you work your way in, the main space opens to a sprawling view of the river, and the divide between the city and the outdoors is momentarily blurred. Looking around the canal and the surrounding natural landscape, there is always something new to see every season.
Parked permanently at the basin nearby, a former industrial barge will be converted into a garden that is maintained by the community, almost like a miniature floating island. And with the new walking paths that will be established, you will be free to wander around and really take in the breadth of this hidden district in Chicago. And if you’re still craving more adventure, REI will be launching canoes and kayaks from their dock so you can try out their gear before you buy, allowing you to take a relaxing paddle on the river to downtown Chicago.
This new experience is guaranteed to give you a fresh perspective of the city, and will set the stage for a new age of unexpected retail experiences. You can look forward to this new REI launch around fall 2019, so stay posted to see how it develops.
“WORKING with Phil Otto and his team at ODG over the past 6 years on multiple projects for REI has been a true pleasure. He and his team bring something different that architecture firms and brand agencIES don’t offer. His background and training in anthropology and his experience in retail provide a truly unique and relevant perspective. He not only understands current culture, he knows how to get shit done.”
- Elizabeth Dowd, Divisional Vice President-Retail Experience @ REI Co-op.
PREVIOUS partners we have worked with:
Anthropologie, Atlanta Bread Company, Buena Park Downtown, Carmel Partners, Chateau Operating Group, Coca-Cola, DJM Capital Partners, Forest City, Free People, HD Buttercup, Jack Erwin, Kayo, Levi’s, Lowe Enterprises, Lumen Optometric, Midland General Store, Nylon Magazine, Pacsun, Parachute Market, Paris Baguette, The Ratkovich Company, REI, Sidecar Donuts, Tarte Tatin, Teton Waters Ranch, Urban Decay, Urban Outfitters, Verve Coffee Roasters, Warby Parker, Wexler’s Deli