Pioneering Retail Experience

Seattle, wa

We were hired by REI to develop a lifestyle-based approach to the store experience though brand immersion and connection to community. We worked with their creative team to consider the future role of the brick and mortar retail model. We helped question assumptions, create nomadic shop concepts, and develop new systems rooted in our shared design philosophy and love of the outdoors.

During our initial collaboration with REI, we defined their found element systems to create strong ties to their dedication to localization. The guidelines we set for them location and consumer centric - everything from merchandising, to architecture, to pop up shops.

Creds: (AOR) CallisonRTKL


“We are passionate about the outdoors and committed to promoting environmental stewardship and increasing access to outdoor recreation through volunteerism, gear donations and financial contributions.” - REI Mission Statement Excerpt