Free People 


From Craft to Standards

multiple locations, usa

Free People began as a small boutique in Philadelphia in the 1970’s, designed to nurture the young people who lived and shopped there. Today, Free People is a household name - a premier feminine, free-wheeling, bohemian destination.

We kickstarted the original research for audience profile, design concept, architecture, interior design as well as execution of the first six prototype store locations.


“I had the pleasure of working with Phil Otto of ODG Design in the early 2000’s. He has a great eye for materials and details. I was very pleased with his input on the first few Free People stores. The stores were beautiful from overall design as well functional for their productivity. I enjoyed working with him very much.”

- Margaret Hayne, CEO Free People