Verve Coffee Roasters

Creating the Art of Coffee

santa cruz, ca

The original Verve came to be through the serendipitous union of surf, sweat, and a love of life and living. In 2007, founders Ryan and Colby built and opened the first Verve cafe on 41st Ave in Santa Cruz, California.

When they were ready to expand beyond their Santa Cruz roots, we laid the foundation for this dream by distilling their brand vision and essence into a brand manual that would inform the future direction of their shops and vision, and went on to design an award winning pop-up in Williamsburg, Brooklyn with Polar and Rudy’s Barbershop.