A Fresh Take on French Baking, from Korea
las vegas, nv
For Paris Baguette, our task was to adapt their brand language for the US market and create a fresh, adaptable model that could be located in a variety of settings across the United States and eventually the globe. From top to bottom, we crafted an experience that showcases the quality of their products that are baked in-house daily, at every location.
Since the launch of the first shop in the Venetian in Las Vegas, this new language has carried across their US stores and set the stage for a clean, modern showcase for their fresh baked goods.
Creds: (AOR) PQNK